Since many businesses have different domain names registered, every reputable company should have at least one original domain name. In fact, the success of your website and your business as a whole depends on customers being able to find and remember your domain name. It’s crucial to use your name when creating a personal website because the goal is to portray yourself to the visitors in the best light possible.
Reasons to have a personal domain name
So, if you want to learn more about how important it is to have a unique domain name, keep reading to learn why having a personal domain name is good for your business.
It improves the professionalism of your business
One of the reasons why having a personal domain name is good for your business is that your company will have a more professional look. Today, everyone is aware of the fact that buying a domain requires just a small financial commitment. As a result, everyone who sees your website URL will conclude that it’s likely you’re short on money if you don’t invest this amount. This is bad since it undermines the credibility of your brand, so if you want to show that you take your business seriously, you should think about investing even in details like these. Also, having a personal domain name is not only good for improving the professionalism of your current business but also in case you’re starting a new business from scratch, as it gives an excellent first impression.
It gives you an opportunity to be imaginative
You have the freedom to be a little more inventive when choosing a name for your personal domain. Keep in mind that your domain name doesn’t always have to be your first name. Try reversing it and putting your last name first. Another choice is to go with popular extensions for personal websites like .me and .name, which you may use to build your personal brand. Choosing your own name as your domain can make you more approachable to customers and enable you to create a personal website. So, by opting for a personal domain name, you’ll further help in developing your unique online identity.
It enhances credibility
You’ll see that if you want to turn your website visits into leads and clients, it would be much easier if you have more credibility. Purchasing your own domain demonstrates your commitment to your company. Your target audience will learn that you have faith in your business plan enough to make a branding investment, as it suggests that your business will be there for a very long period. Also, it demonstrates your belief in your business concept, which further makes it simpler for your prospects to have faith in you. As a result, this encourages visitors to your website to feel confident in purchasing your goods or services.
It’s simple to spell and type
You’ll undoubtedly think of websites like Google, Facebook, or Instagram when you consider some of the most well-known websites in the world. That’s because of the main similarity they share which is the fact that they’re simple to spell and type. It’s crucial that your target audience can type your domain name with ease. In fact, it’s regarded as being overly complicated if you have to spend a lot of time explaining the spelling to them more than once. You wouldn’t want your potential customers to be directed to a completely different website because they couldn’t key in your domain, so keep it as simple to spell and type as possible.
It enhances your website’s ranking in search engines
The positioning of your website in search results on popular search engines like Google, Yahoo, and Bing will improve if you have your own domain name. Since your website will be recognized as making a useful contribution to the World Wide Web, Google will view it as distinctive and valuable. You can employ additional strategies to further improve the SEO of your website, such as including appropriate keywords in all of the text on your website, adding tags to your headings and body text, creating a clear and accurate site description, and publishing a lot of content online.
It’s not expensive
There are many different domain options available, and domain names can be acquired for a reasonable yearly price. For example, you can purchase domains for $15 per year. For a slightly higher cost, you can also purchase .me, .co, and a few other similar domains. This implies that even if your desired .com domain is already taken, you can still register your desired.net, .org, or .me domain using your first and last name.
With all the reasons said above, it’s simple to understand why choosing to have your own personal domain name is a wise move for the success of both your website and your business as a whole.