Ever since social media has come into the picture and become a marketing touchpoint for brands and businesses, as it allows them to make a solid online presence. On top of that, the enormous social media user base has given brands an even stronger reason to leverage it to the best of their ability.
Of all the stop strategies, brands and their customers have begun interacting using hashtags in their content. Using hashtags in the content is a viable option to make the content more visible and easier to discover for brands.
To take marketing to a whole new level, brands have started to leverage hashtags as a part of their marketing campaign to reap more benefits. However, if you are still in doubt about the relevance of hashtags, then this post is for you.
Make your way till the end of this blog as we will be guiding you through everything about hashtag campaigns and how to use hashtags to enjoy maximum results.
Without any further ado, let’s get started!
What Is A Hashtag Campaign?
As mentioned before, since hashtags play a vital role in helping brands interact and target their potential customers on a personal level, they have begun to use hashtags in their campaigns, giving rise to a hashtag campaign.
Brands shortlist or create an exclusive hashtag that garners the attention of their followers and motivates them to create content using the hashtag and upload them on their social media handles.
Hashtag campaigns have become increasingly popular amongst the masses as well as the brands over the past few years. Be it a well-known brand or a budding business, running a hashtag campaign stands on the top of the marketing list. If you want to understand how it helps brands boost their sales, then the next section will give you the required insights.
Biggest Advantages Of Running Hashtag Campaign
Create brand awareness
If you are struggling to get noticed on social media, then running a hashtag campaign can be your best option.
If your campaign looks interesting, many people would like to participate in it, the more content they post using your hashtag, the more their followers will get to know about your brand, ultimately leading to more brand awareness.
Promotion of your products
Hashtag campaigns are a great way to not only get your brand noticed but also help in spreading the word about your products.
If you run a hashtag campaign to ask your followers to share their experiences with your products, social media users will get acquainted with your products and may feel the need to try them out and be a participant in your campaign.
Boosts User engagement
Engaging followers on social media is a crucial part of targeting them. Hosting a hashtag campaign along with organizing giveaways and contests is a brilliant move to engage your audience more effectively.
Once your customers are engaged with your campaign, they will be intrigued to check out your products and generate more revenue.
Strategies While Hosting A Hashtag Campaign
Embed a hashtag campaign on your website
Just like any other touchpoint, your website too is crucial as it represents your brand. Moreover, a large number of customers like to purchase products from a brand directly from their website.
Therefore, you need to make sure that your website has powerful and result-driven content that can help customers to make their decisions quickly. Hashtag campaigns comprise User-Generated content i.e.- the content created by your followers. Moreover, it helps brands to instill trust and confidence in potential customers as they may be doubtful about your brand at first.
Almost every potential customer uses User-Generated content actively in their shopping journey before finalizing a product. Aggregating hashtag campaigns and embedding them on your website can work wonders for your website and influence your website visitors to purchase your products.
Create a hashtag that is engaging
Secondly, while creating the campaign, always make sure that the hashtag that you have decided is easy to pronounce, remember, and interesting at the same time. A long complexed hashtag will be difficult to recall for your followers.
Hence, if a follower wants to create content using your hashtag, they should be able to recall it immediately and also enjoy it while using and recommending it.
We are ready to call it a wrap and you are now fully prepared to use hashtag campaigns in your social media marketing strategy to enjoy the benefits of this amazing strategy.
Now that you are aware of the benefits and the best strategies to leverage them, go ahead and include them in your strategy to boost the effectiveness of your upcoming campaigns.