Achieving success in small businesses isn’t something that can be done overnight. Back in the day, many entrepreneurs ended up backing off because they didn’t have enough ways to reach out to the right customers despite having wonderful business ideas. Thanks to social media, this no longer is the problem.
You can now connect with customers across the world through social media. On top of that, making video content for your small business can leave a lasting impression on your audience. A well-made video gets good reach and engagements and turns many audiences into potential customers.
To have a better reach and engagement on social media, hiring professionals who will shoot and edit videos for you is not necessary. Videos shot using smartphones can be just as good if the idea is unique. The editing part, too, has been made easy after the arrival of online video editing platforms. Let us look at how you can grow your small business with video marketing.
Ideas for Video Marketing for Small Business
There are hundreds of ways to grow a small business with video marketing. However, not all of them are suitable for small business owners just starting. Here are the top 5 video marketing ideas for small business owners that will surely result in increased sales rate and overall business growth.
Brand Storytelling Videos
When you are just starting on social media, your first and foremost goal should be increasing brand awareness so that your number of followers grows. To increase brand awareness, you must share posts about your brand, its purpose, and history. Apart from sharing stories and making feed posts, it’s highly recommended that you share videos that tell your brand’s story.
Video content on social media has a better reach than other kinds of posts, and a well-made video can convey a lot of information to the viewer in a matter of minutes. By making a brief and well-made brand storytelling video using a video maker, you can easily boost your profile’s reach and make audiences eager to know more. About 64% of marketers have said that video content has helped them create brand awareness. So you need to ensure that the brand’s views align with the audience to increase the chances of them becoming a customer.
Once you see that the brand storytelling videos are working the way you expected, it’s time to show your followers what products your small business sells and how they benefit them. Create videos where your small business’s products are showcased and discuss their uses and benefits. Start the video by addressing a problem that the viewers can relate to and then present the product as a solution to convince most of your viewers effectively.
Product videos work very effectively to increase your brand’s sales rate. About 64% of consumers find product videos very useful because they help them make quick decisions regarding their purchases. While making the product video, make sure that the visuals are good enough and the duration of the video is short so that the viewers stay till the end without getting bored.
Tutorials or Educational Videos
Making tutorials is a must if you want your customers to make the most of your products. By making educational videos or tutorials on the products you sell, you make most of the viewers eager to buy the product. Keep in mind that it’s not necessary for all the educational videos in your profile to be about your small business’s products. You can share tutorials that are not related to your brand as well.
Whenever you post a tutorial, you share something with your audiences that adds value to their lives. In educational videos, you can also share with them how you do the packaging of your products, how you shoot and edit your videos, and so on. You can also answer some of the frequently asked questions you receive about your brand and its products in an educational video. Such videos help you earn the trust of your audiences and gain credibility.
Social Proof videos
We often discuss our purchase decisions with friends and family because we trust their opinions. Like that, consumers also need reassurance before investing in your small business’s products. By recording testimonials from your previous customers or collaborating with social media influencers, you make people trust your brand, and this way, they buy your products confidently.
Plus, when you collaborate with influencers, their followers on their social media handles get to know about your business, and as a result, you grow more audiences. Another great thing about social proof videos is that they are not very long, and you don’t need to do a lot of editing before posting them.
Behind-the-scene videos are very useful for showing the human side of your brand. Every once in a while, record some behind-the-scene moments and share them with your audience so that they can peek into your business and learn about the people behind it. You don’t need professionals to make such videos.
Just take your smartphone and record moments from a business meeting, events, and more to share with your followers. The best part is that you don’t need to spend hours editing them, too, because the best thing about behind-the-scene videos is that most of them are raw. Record 10-15 seconds long behind-the-scenes, post them in your story, and engage with your followers on a deeper level.
Managing a small business takes a lot of effort, especially in the beginning, because as an owner, you have to take care of all the aspects if you are the only person involved. But the video-making part isn’t something you need to stress about because a good online video editor will always have your back.
So, suppose you are a small business owner who hasn’t utilized video marketing yet. In that case, this is your sign to start and make your small business successful with well-made and professional-looking video content.