WhatsApp is one of the most popular apps in the world today. The app is not just globally famous, it is the most used cross-platform messaging app with over 1.5 billion active users. The app processes about 60 billion messages on a daily basis and this makes it a simple platform for anyone to exploit in taking their business to the next level. In India, WhatsApp has overtaken Facebook as the most widely used app and even unskilled and uneducated people like maids and peasants now use the app. It has conveniently replaced the conventional SMS methods and a lot of businesses are now turning their attention to how the app can be used for their profit.


WhatsApp launched its business focus app in January 2018 and it is available for download on the Google play store. They announced that the aim of the app was to provide a platform for small business owners to excel in their business. The business version of WhatsApp is similar to the original version saving some little features and modifications that allows business owners to relate better with their customers.


How do you use WhatsApp to grow your small business?

Customer support

One of the most useful features of the new WhatsApp business is that it allows you to interact better with your customers. Running a small business requires absolute attention to consumer queries and feedback and WhatsApp business provides for a more efficient relationship. Customers often prefer sending a message to calling your customer service or visiting to express their concerns as well as interests. The WhatsApp Business app allows you manage your customer base better by offering a range of one-on-one support through messages, videos, photos, voice notes as well as other useful attachments.

Marketing and Promotion

Every business whether a start-up or Multinational Corporation still depends on marketing and promotions to stay afloat. WhatsApp Business is a very effective tool for marketing and promoting your brand because of its simplicity and flexibility. Many people consider the app the new SMS and this makes it a smooth way of pitching your products right in front of your buyers.


It can be used to send timely and periodic updates on new products as well as improvements on existing ones to current and prospective clients. The broadcast service allows for wider coverage. You can send messages to a lot of people at once. The maximum number of recipients per broadcast is currently pegged at 256 but subsequent updates will surely increase the number.

Effective team communication

The great thing about the WhatsApp business is that almost everyone uses it and it requires no special training or skill. The implication of this is that while some internal means of communication may be difficult to grasp by your business team, WhatsApp business is easily relatable. It’s also efficient because you barely need to prompt anyone to check it as most of your team members are mostly glued to it. You can create a group that includes everyone and tasks, as well as schedules, can be assigned and expediently executed.


Businesses should learn to focus on the major crux of any business which is marketing and promotion. This is achievable by the WhatsApp business app.


The 4 best business tools for WhatsApp

To create a chatbot: Landbot

The first WhatsApp business management tool we want to mention is Landbot. LandBot is a bot that helps you discover the hidden gems around you, with the added benefit of being able to get news and sport. Landbot lets you manage your real estate property easily and quickly. You can list, search, find, and contact tenants (rent, purchase), monitor rent collection & all other administrative issues with Landbot! The advantages of utilizing a chatbot on WhatsApp can be numerous.

To collect feedback: Outside Voice

Outside Voice is a platform that allows you to create a feedback system, and collect surveys and questionnaires via WhatsApp. It has lots of useful features like the ability to ask questions and receive answers from your users, set up the percentage of people who will answer anonymously, and a lot more.

For customer sales and support: Callbell

Suddenly, you think of your customers as people who are connected to you online. And they are. But they don’t just want to communicate with you. They want to communicate with each other and connect with the world. And now the way you reach them has changed dramatically since WhatsApp became the most popular messaging app in the world.

Callbell is a tool that helps sales and support teams. It use their preferred messaging app, WhatsApp or Messenger, to stay in touch with customers. The tool makes it easy to plan the next time you’ll be able to talk with a customer. And, it provides unified communication across each campaign you run.

To be effortlessly reachable by your customers: Join Chat (only for WordPress)

It’s very simple. Join Chat allows you to easily interact with your customers directly from your website. It takes the best advantage of WhatsApp’s mass messaging tools like the Group Messaging feature and the Chat Live feature. As an example, let a client asks you direct questions or complaints about the order. Then, simply add him to a group chat on WhatsApp and immediately send them a live video message in order to be able to answer their question or resolve their problem faster.

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